Alex Turgeon Digital Student Portfolio

icecold

Social Marketing Consultant
- Outline and execute a cohesive digital visual strategy to scale the production and sales of the Coldwave drink chiller by over 200%
- Concept, direct and produce video content displayed across branded channels
- Identify growth opportunities through developing customer segmentation plans and strategies to acquire and convert potential customers

wooberry

Marketing Consultant
- Conduct market research and qualitative interviews to identify and define underserved markets within New England.
- Gather and analyze primary data from Square POS system to effectively segment and target customers.
- Scale and implemented marketing strategies in alignment with strategic vision and business level growth.

Vidonn

Crowdfunding Campaign Consultant
- Raised $147,000 within a 40-day crowdfunding marketing campaign.
- Defined goals and timeline for the introduction of the “PulseBand” and “Motiv” wearable device to US markets. Created all video content for communications.
- Managed public relations and communication tactics for over 2,000 backers on Kickstarter crowdfunding platform.

Fitivity

Product Marketing Consultant
- Utilized social media management tools to attract/retain 300,000 active users across multiple mobile applications.
- Conducted market/user research to determine timing/placement of premium content within mobile applications.
- Built structure and capacity to recruit, manage and retain student interns to support business growth.
- Participated in business strategy sessions and advertising budget decisions.

HireOwl

Freelance Videographer, Regional Student Ambassador (August 2014 - December 2015)
- Produced an award winning, 2014 highlights video for a historical baseball team, the Muddville Base Ball Club.
- Recruited local college students to the HireOwl job sourcing platform.
- Represented HireOwl at local chamber of commerce events; followed up with potential business clients using a variety of social media and email marketing tools.

@Clakr

Clark University Flag Football Tournament

Founder, November 2013- November 2016
- Concepted, managed & scaled an annual community fundraiser for over 4 years, raising $800 from 200 participants, annually.
- Partnered with non-profit organizations and local businesses to promote mission-driven sales and fundraising efforts.
- Successfully transferred annual operations to Clark University as a senior class gift activity to increase total class donations.